My Role in the Project
I handled both wireframing and UI design, covering the marketing landing page, campaign creation dashboard, media owner panel, and performance dashboards. I also researched similar global platforms to ensure user flows and design elements aligned with business and user needs.

With formal wireframes, I worked in an iterative design process, directly incorporating feedback from the Product Owner at each stage. I conducted targeted research on top language learning apps and mobile games to inform both UX flows and gamification mechanics. This helped shape a visually engaging and user-friendly experience aligned with our learning goals.

1-Custom Media Dashboard

This dashboard was built for advertisers who want to monitor the performance of their digital campaigns across custom-selected media placements. It provides visual insights into campaign performance through bar charts and detailed tables. Users can filter results by date, location, and media type, helping them make data-driven decisions for ongoing and future campaigns.

2. Media Owner Dashboard

this dashboard is tailored for media owners to manage their advertising inventory, both digital and offline. They can track media availability, upload and update media data, and view campaign assignments per location. This view simplifies media management and helps ensure full visibility of their ad spaces.

3. Digital Campaign Creation & Management Dashboard

The dashboard where users can define and manage their digital campaigns. Advertisers can create a campaign by selecting media types, scheduling start and end dates, uploading visuals, and monitoring the campaign's execution status. This section was key to empowering clients with more control over their campaign setup.

The main goal was to design a landing page for marketing purposes, along with several internal dashboards that enable users to create and manage ad campaigns, view and manage media assets, monitor sales, and access detailed information about all advertising locations including billboards and digital displays.